Marketing Automation
Personalize multichannel marketing campaigns and turn interest into action with Freshmarketer — an intelligent marketing automation platform.
The Freshmarketer Marketing Platform
Freshmarketer by Freshworks helps marketing teams create personalized, data-driven campaigns across email, chat, SMS, and social channels. With powerful segmentation, customer journey builders, and conversion optimization tools, Freshmarketer enables marketers to attract, engage, and convert prospects at scale.
AI-powered insights help optimize every touchpoint in the customer journey.
Key Capabilities
Powerful marketing automation capabilities powered by Freshmarketer to help your team drive growth and maximize campaign ROI.
Email Campaign Management
Design, personalize, and send beautiful email campaigns at scale with drag-and-drop builders, A/B testing, and smart scheduling to maximize open rates and engagement.
Customer Journey Builder
Create automated, multi-step customer journeys with visual workflow builders. Trigger actions based on user behavior, engagement signals, and lifecycle stages to nurture prospects effectively.
Audience Segmentation
Segment your audience based on demographics, behavior, purchase history, and engagement patterns. Create dynamic lists that automatically update as customer data changes.
Conversion Optimization
Optimize conversion funnels with landing page builders, heatmaps, session replay, and A/B testing tools. Identify drop-off points and continuously improve campaign performance.
Multichannel Campaigns
Reach customers across email, SMS, WhatsApp, social media, and in-app messages from a single platform. Coordinate messaging across channels for a unified brand experience.
Marketing Analytics
Measure campaign ROI, track attribution across touchpoints, and visualize funnel performance with comprehensive dashboards. Make data-driven decisions to optimize marketing spend.
Product Components
The Freshmarketer platform is comprised of five integrated components, each designed to address a critical aspect of marketing automation.
Campaign Manager
Multichannel Campaigns
A centralized campaign management hub that lets marketers create, schedule, and manage campaigns across email, SMS, WhatsApp, and social channels. With drag-and-drop email builders, pre-built templates, and smart send-time optimization, Campaign Manager ensures every message reaches the right audience at the perfect moment.
Highlights
Journey Builder
Customer Journey Automation
A visual automation engine that maps out multi-step customer journeys triggered by user actions, events, or time-based conditions. Marketers can design complex nurture flows with branching logic, wait steps, and conditional actions to guide prospects from awareness to conversion automatically.
Highlights
Segmentation
Audience Intelligence
An advanced audience segmentation engine that creates dynamic, real-time segments based on customer attributes, behavior, and engagement history. Combine multiple filters and conditions to build highly targeted lists that update automatically as new data flows in, ensuring your campaigns always reach the most relevant audience.
Highlights
Landing Pages
Conversion Optimization
A no-code landing page builder with conversion-optimized templates, form builders, and embedded analytics. Create high-performing pages for campaigns, events, and product launches in minutes. Built-in heatmaps and A/B testing help identify what resonates with visitors and continuously improve conversion rates.
Highlights
Analytics
Marketing Intelligence
A comprehensive marketing analytics dashboard that tracks campaign performance, customer engagement, and revenue attribution across all channels. Visualize funnel metrics, compare campaign effectiveness, and generate ROI reports that demonstrate the impact of every marketing initiative on business outcomes.
Highlights
Technology Partner
Powered by Freshworks
KPBC partners with Freshworks to deliver enterprise-grade marketing automation solutions built on the proven Freshmarketer platform.
Ready to Supercharge Your Marketing?
Contact us to schedule a demo and discover how Freshmarketer can transform your organization's marketing campaigns.
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