Customer Relationship Management
Manage customer interactions, track sales pipelines, and build lasting relationships with Freshsales — an AI-powered CRM platform that helps teams close deals faster.
The Freshsales CRM Platform
Freshsales is an AI-powered CRM by Freshworks designed to help sales teams attract, engage, and close deals faster. With built-in email, phone, chat, and AI-powered lead scoring via Freddy AI, Freshsales gives teams everything they need to manage their pipeline and accelerate revenue.
From contact management to deal tracking, Freshsales provides a 360-degree view of every customer interaction — empowering sales teams with the context and tools they need to build meaningful relationships and drive predictable growth.
Key Capabilities
A comprehensive set of sales tools designed to help teams manage relationships, automate workflows, and close deals with confidence.
Contact & Lead Management
Centralized database for contacts, leads, and accounts with lifecycle tracking, custom fields, and activity timelines for complete visibility.
AI-Powered Insights (Freddy AI)
Intelligent lead scoring, deal insights, and sales forecasting powered by Freddy AI to prioritize high-value prospects.
Sales Pipeline Management
Visual deal pipelines with drag-and-drop stages, weighted forecasting, and automated deal progression.
Multichannel Communication
Built-in email, phone, SMS, WhatsApp, and chat integration to engage prospects across every channel from one platform.
Workflow Automation
Automate repetitive sales tasks with intelligent workflows, auto-assignment rules, and sequenced outreach campaigns.
Analytics & Reporting
Customizable dashboards and reports with real-time metrics on sales performance, team productivity, and revenue trends.
Product Components
The Freshsales CRM platform is comprised of six integrated modules, each designed to address a critical aspect of the sales process.
Freshsales CRM
Sales Force Automation
The core CRM engine that provides a complete 360-degree view of every customer interaction. Manage contacts, accounts, and deals with intelligent territory management, automated sales sequences, and a unified timeline that captures every touchpoint across the customer journey.
Highlights
Freddy AI
AI-Powered Sales Assistant
An AI-powered sales assistant that analyzes historical data and engagement patterns to score leads, surface deal insights, and forecast revenue with confidence. Freddy AI helps sales teams focus on the right opportunities at the right time with smart recommendations and predictive analytics.
Highlights
Freshsales Suite
CRM + Marketing Bundle
A combined sales and marketing platform that unifies customer relationship management with multi-channel marketing automation. Build customer journeys, launch cross-channel campaigns, and attribute revenue to specific marketing efforts for a complete view of the funnel from first touch to closed deal.
Highlights
Email & Phone
Built-In Communication
Integrated email and phone capabilities built directly into the CRM so sales reps never have to leave the platform. Two-way email sync keeps conversations in context, while the built-in phone dialer with call recording and voicemail drop enables teams to connect with prospects instantly.
Highlights
Workflows
Sales Automation Engine
A powerful automation engine that eliminates repetitive manual tasks from the sales process. Configure auto-assignment rules to route leads to the right reps, build multi-step sales sequences for consistent outreach, and set trigger-based actions that keep deals moving through the pipeline.
Highlights
Analytics
Sales Intelligence
Comprehensive reporting and analytics that give sales leaders full visibility into pipeline health, team performance, and revenue trends. Build custom dashboards, track key metrics in real time, and generate detailed reports to make data-driven decisions that accelerate growth.
Highlights
Technology Partner
Powered by Freshworks
KPBC partners with Freshworks to deliver enterprise-grade Freshsales CRM solutions built on the proven Freshworks platform.
Ready to Accelerate Your Sales?
Contact us to schedule a demo and discover how Freshsales CRM can transform your sales operations and drive revenue growth.
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